Eutelsat teams up with Rotana Media Services and Vestel to boost satellite ad revenues with targeted advertising
Satellite operator Eutelsat is working with key industry leaders Rotana Media Services and Vestel to develop targeted advertising for satellite TV channels. Building on the success of Sat.tv, which has delivered major enhancements to Free-to-Air (FTA) content discovery and viewing, Eutelsat is now focusing on innovative solutions to boost the advertising revenues that underpin the FTA business.