IBC 2016: Media Broadcast Satellite and Eutelsat enter new phase of longstanding strategic partnership

Media Broadcast Satellite and Eutelsat build on collaboration at HOTBIRD neighbourhood and gear up to drive further growth of Farsi TV market on EUTELSAT 7B satellite

Amsterdam, Frankfurt, Paris, 9 September 2016 – Media Broadcast Satellite GmbH, one of the leading providers of broadcast services, and Eutelsat Communications (NYSE Euronext Paris: ETL) today announced at IBC the development and expansion of their longstanding strategic partnership.

Media Broadcast Satellite confirms its status as a premium HOTBIRD sales partner for TV customers in German-speaking markets. Leveraging its portfolio of general entertainment Farsi channels, it will also co-market Eutelsat’s digital platform on the EUTELSAT 7B satellite. The new platform complements the HOT BIRD position to give Farsi channels the benefit of cost-efficient access and a powerful Middle East footprint to reach a growing audience.

Michel Azibert, Chief Commercial and Development Officer at Eutelsat, said: “We are delighted to extend an agreement with a longstanding partner and a reliable, experienced and highly-networked service provider. Together, we will collaborate on driving video growth at our premium HOTBIRD neighbourhood and in fast-growing Farsi markets where Eutelsat has a unique proposal and unmatched audience with the HOTBIRD satellites and EUTELSAT 7B.”

Christian Fleischhauer, Managing Director Media Broadcast Satellite GmbH, added: “Eutelsat and the HOTBIRD satellites have been strong pillars in our strategic product portfolio for more than 20 years. Our new collaboration on EUTELSAT 7B enables us to leverage our sales and service experience to add an emerging region into our portfolio that offers customers new avenues into homes across the Middle East.”

Where to meet Eutelsat at IBC, from September 9 to 13: Hall 1D.59