IBC 2016: BHS Media and Eutelsat combine skills to serve fast-growing Farsi TV market

New BHS TV platform on EUTELSAT 7B satellite: a key gateway into millions of Farsi homes across Middle East

Amsterdam, Dubai, Paris, 9 September 2016 – Eutelsat’s HOT BIRD neighbourhood and its EUTELSAT 7B satellite are fast becoming the point of reference for millions of Farsi TV homes across the Middle East, and this trend is set to accelerate following new agreements between BHS Media, the Dubai-based provider of broadcast services, and Eutelsat Communications (NYSE Euronext Paris: ETL).

BHS has concluded a multi-transponder, multi-year contract on EUTELSAT 7B and a co-marketing deal with Eutelsat that gives Farsi channels a cost-effective and highly efficient platform for tapping into a growing audience across the Middle East.

Home & Health, Discovery’s newest local TV venture, is the latest Farsi channel to conclude exclusive broadcast arrangements with BHS Media, adding to the 20 quality Farsi channels BHS Media already transmits on EUTELSAT 7B. In broadcasting from EUTELSAT 7B these channels can benefit from HOTBIRD’s regional reach into more than nine million Farsi-speaking homes through DTH dishes equipped for reception from both locations.
Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, said: “In combining the unmatched audience and satellite options that Eutelsat can propose with the expertise and trust that BHS inspires from the broadcasting community we are confident that the centre of gravity of Farsi television content will be across the HOTBIRD position and the EUTELSAT 7B satellite. It is a privilege to collaborate with a partner with a strong local presence and deep market knowledge.”

Where to meet Eutelsat at IBC, from September 9 to 13: Hall 1D.59