The Tour de France is the third most-watched sports event in the world. As with all major sports events, broadcasters need to deliver to their audiences rapidly, often from difficult-to-reach environments and for very specific time periods. Eutelsat’s Sales and Reservation Centre and Occasional Use manager, Christelle Preioni, explains how the team helps deliver coverage of this and other events.
From 8 to 11 June, the final matches of the Roland-Garros French Open are being broadcast live and in Ultra HD via FRANSAT, Eutelsat’s free-to-view platform for French TV homes. This new initiative highlights the Ultra HD momentum set by sport and the key role satellites are playing in the emergence of a spectacular viewing format.
Airlines are increasingly leveraging connectivity through passenger mobile apps and devices to increase brand engagement and provide a seamless on-line experience from home to airport, boarding and in-flight, and to destination. Mobility services, principally in-flight, are one of Eutelsat’s fastest-growing activities.
Eutelsat’s latest Industry Survey focuses on Ultra HD, with an in-depth, across the board look at how key players see this innovative broadcasting format evolving. Claudia Vaccarone, Eutelsat’s Head of Market Research & Customer Experience, discusses the report.
